Churchmouse Yarns & Teas
Creative Direction, Branding, Design, Photography
Helping a well-known & loved in the fiber community, destination yarn shop on Bainbridge Island navigate from a physical store to focusing on the world of e-commerce.
Created new brand guidelines & web layouts to better feature the products & feature the "Churchmouse" lifestyle within their current coded parameters
Updated the yarn variant images to create a better sense of texture without being able to physically interact to better represent the product
Created marketing strategies & creative initiatives to drive growth and customer acquisition
original homepage
Website & Brand Refresh
Redesigned the original website to have a more contemporary feel and better encompass the owner’s vision of the brand. In addition, refreshed the brand elements to match the updated look and feel of the website and offer a cleaner user experience.
Updated homepage
original product landing page
Updated Product Landing Page
Seasonal digital magazine
Created a seasonal digital magazine to highlight stories, yarns, lifestyle products, and educational content for each upcoming season.
Creative/Art Direction, Design, and Photography
Styling: Peter Czarnecki
