Under armour Seasonal Campaigns for Zulily
Under Armour was one of the first big brands our team was allowed to produce all assets— concept, styling , photography, design, and copy. Concepted to fit each season and tailored with the Under Armour branding for our Zulily “Mom” to feel empowered and authentic, while showcasing the performance quality of the products. Utilizing curated locations that spoke to back to school for all ages or attainable like a gym or urban athletic locations, but graphic and strong to play off the messaging.
Art Direction: Laura Gehring
Producer: Claire Haranda
Design: Mireille Melki, Ruth Tse
Copywriter: Caroline Emde
Photographers: Matt Villanueva & Carlton Canary
Stylists: Lauren Diseth
Art Direction, Design
Art Direction for zulily's homepage content of $500k to multi-million dollar campaigns, concept to execution working collaboratively with project managers, photographers, stylists, graphic designers, and copywriters
Le crueset for Zulily
Debut of the Indigo line for Le Creuset on the Zulily site. Leaning into the color story with indigo linens, custom distressed tabletop and backdrop to emphasize the handmade heirloom quality of the pieces. Opting for simplicity to set the scene for copy, design and styling to let the products speak.
Art Direction: Laura Gehring
Design: Ruth Tse
Copywriter: Caroline Emde
Photographers: Carlton Canary
Stylists: Blanca Martinez
Pendleton for Zulily
Debut collection campaign for Pendleton, leaning heavily into the western inspired feel of the brand and bringing to life the craftsmanship of the product.
Art Direction: Laura Gehring
Photographers: Carlton Canary
Stylists: Blanca Martinez
Philosophy for Zulily
Mother’s Day campaign for Philosophy
Art Direction: Laura Gehring